A modern digital equivalent to a classic hero, reborn
Rebirth of a HERO
Not Goliath, but David came knocking on the door. A powerful classic, re-imagined as it was, refreshed but back to the roots. Bringing back the old producer fan-base.
The old APP: something seems off
– Use of strange non KRK brand colors
– Very much relying on text
– ”easy to use” but difficult to understand
– Difficult to discover functionality
So many great tools in your hand, but so difficult to enjoy them. The app should be self-explanatory, easy to use and discoverable.
The refreshed APP: back on brand!
– KRK brand colors are back
– Visually pleasing and informing
– ”easy to use” AND easy to understand
– Discoverability hand in hand with usability
Better discoverablity and usability, rather than relying on informative text, all the info and tools right where you need them.
The refreshed APP: better UX through direct functionality
– Show what matters
– Show when it matters
– discoverability and usability improvements
– Optimised iOS grip
For the iOS platform, especially with all-screen phones, a better navigation following platform conventions was designed.
