QJAR is developing their robotics, software and hardware from scratch, therefor an early user involvement is key.
CEO buy-in of a UX-first process is needed to successfully develop for the future. We suggested to rework software and hardware beyond simplicity toward a modern and futureproof standard: a user-centered design standard.
A successful presentation of UX thinking and benefits was given, and the first project was green-lit. Although using UI examples to sell UX, the seed was planted.