Design for trust and Thought-Leadership in Open innovation
Thought-leadership through digital marketing
My love for innovation and open-innovation brought some exciting times together with NineSigma Europe.
NineSigma Europe recently relocated to the high-tech campus in Eindhoven and was launching their efforts for thought-leadership and digital marketing.
I was trusted to strategize the digital marketing and then realize that strategy. Which we successfully delivered with outstanding results.
And this is where it gets interesting!
NineSigma’s model is heavily leaning on the vast amount of consultants which either doctor, PhD. or higher/multiple degrees. A very deep knowledge of industry and domain is present within these people.
The main competitors are digital/platform oriented, but NineSigma is catching up with an own digital tool. Competition is very tech-centered, has no human interaction, maybe this can stay the strength of NineSigma Europe?
We wanted to give this personal touch to the typically very technical domain of innovation. Meet the real faces of open-innovation.
Direct impact and results:
And did it pay off… Our revamped strategy brought a lot of viewers, but they also clicked and converted.
Unpaid, organic, honest and trustworthy thought-leadership. It’s marketing at its finest: honesty, talking about YOU, not “company-we”.
Real and direct, non-sales-y marketing. That is the long-term brand strategy it should be.
