Design Thinking Workshop
Unlock cross-disciplinary insights within your organization to fuel innovative ideas. Uncover critical organization needs and prioritize assumptions to test, speed up product-market fit or re-allocate resources. A typical design thinking process workshop, where first problems get analyzed before solutions get ideated.
Fall in love with the problem, not the solution!
The easiest trap is to fall in love with your own solution, and losing sight of the true problem. Root cause analysis, user-centricity, both have the problem in common: focus how to delight customers instead of factory output. Think user-first, not product-first.
WORKSHOP #1
For best output, we consider all the phases of the product/service offering and start where consumers would start: “purchase decisions”.
Later we move to next phases and follow the installation, usage, maintenance, possible repair needs and after service or product use and need for full circularity models…
Finally we cluster all insights and sharing into new problem spaces who will be the input of workshop #2
From insight to clusters
Case study
Deep diving in real customer needs for future business growth! From empathy and market-trends to solid business strategy in a growth market.
WORKSHOP #2
Finally we start the ideation, but only when properly defined problem spaces exist. After the initial group selection of problem spaces, we focus our ideation and solve for the problem.
Now it is time to fall in love with your solution, or even better, improve upon another colleague’s solution!
A focussed brainstorm and ideation
We use the value template cards, to connect customer job-to-be-done and customer pains or gains to graceful solutions and pain reliever or gain creators. This way the ideation if focussed and brings more quality beyond the pure “crazy ideas”.
It also maps nicely on the value proposition canvas, and helps us to go to the next steps easily, in a unified yet creative format!
