Portfolio Mapping
Strategize your current portfolio. See where to unlock growth, transform your business or where to renew or remove.
During a portfolio mapping session, we have a look at opportunities that are neglected, where to prune and how removing unnecessary SKU’s can lead to better, faster innovation.
From stacks to an improved portfolio
Understanding the types of portfolio problems and opportunities can help to update and refresh your holistic product portfolio. Making room for growth, and removing bad experiences help to streamline your brand.
Gaps can help to show future opportunities, but beware for black holes!
Case study
Through smart mapping of the current and future portfolio, PHILIPS lighting discovered an iconic way into leadership of the Giant filament market
WORKSHOP #1
Using products/SKUs – triangulated with (historical) sales data and brand essence – we map the portfolio and reveal the current health and status of the portfolio in a first read.
Additional reads and re-maps can discover more in-depth information and analyze for multiple opportunities.
WORKSHOP #2
Never ever trust a workshop without an “action plan”.
Go from innovation theater to real implementation: make choices about what is signal and what is noise.
Finally use the Portfolio action plan to set goals and ambition with the team, then follow up!
