Inspiring my team to innovate a 1000 year old tool, with design-thinking
Clustering and discovering patterns
After clustering our personal and research insights and findings, we chose to focus on a few topics to ideate towards. These topics were found to be mostly direct and visually to solve, so it would stand out in a crowded online marketplace.
One of the topics also touched upon a deeper “prosumerism” trend, where certain aspiring cooks like to cook like a “主厨” or “the chef’s way” .
Innovation tool
Design Thinking
Explore the medical B2C and B2B business through immersion, observation and patient-needs. The design-thinking process can help to uncover new business in a growing market.
Early sketches and concept ideation
then the ideation starts, thinking about options, solutions, materials… iterating with our product-management team.
Yes, these sketches are re-sketched for portfolio sake ;-). One day I might post the slightly more rough ones…
